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Boboteca - Global Village


Fashion Retail


The Global Village is a theme park located in the United Arab Emirates in Dubai (official website of the event: The park is open seasonly through the fall and winter. This year’s opening day is November 1, 2017 and the season will run until April 7, 2018. The majority of the park is comprised of 30 pavilions each representing a specific country or continent. The pavilions are filled with stores selling typical products from the represented region. There is also a stage in each where shows of traditional song and dance are constantly performed. People from around the world visit Global Village every year. Last season close to 6 million people came through the gates over the course of the season. The heaviest concentration of visitors came from neighboring countries like Kuwait, Saudi Arabia, Qatar and the other Emirates. Learning about the potential success of Global Village for retailers, two years ago Paula Maiolino Ramos and her husband, Matthew Bassuener took their company, Boboteca Global Retail Inc., to Dubai. Paula is a Brazilian from the interior of Sao Paolo. Shortly after she earned her degree in Marketing in Brazil, she met Matthew, an American whose was in Brazil at the time coaching and playing American football. Together with an entrepreneurial mindset from the beginning, the couple moved to Australia in search of new opportunities. Before long they found themselves developing a product together: The Wacky Whistle! It is a whistle that stays hidden on the roof of the mouth that is capable of making an amazing array of crazy sound effects and animal noises. While the initial intention was only to sell the whistles as a hobby, it became a big success. After a few years, Paulinha and Matt went to live in Hawaii and selling Wacky Whistles became their full-time business there. In 2015, Matt decided to test the market in Dubai and Global Village. In that first year, he and Paula went alone with the whistles and ended up opening two shops: one in the Americas Pavilion and the other in the European Pavilion. After what can only be described as an absolute success in season 1, in the 2016 they returned and increased their investment to include two new product lines: Mermaid Blankets, and Sound-Activated LED light t-shirts. With a team of 4 Brazilians in addition to the couple, they all went to Dubai and realized sales successes far beyond even than the year before. I, Fernanda Cristina, was part of that team and I will be again in the next season. Now for the 2017/2018 Global Village season, Matt and Paulinha will continue expanding their business and will increase to 10 stores. To continue to improve on the past successes we are choosing an international team (of salespeople (Brazilians and Europeans) to come along with us this season. If you love sales and are willing to work hard we have an opportunity for you!

Why work for us?

It’s a great and self growing experience. During the time of the season, we are a family and we work not only our sales skills but on development of skills that you will use for life!

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